HUGO BOSS is one of the market leaders in the premium and luxury segment of the global apparel market. The Company focuses on the development and the marketing of premium fashion and acces-sories for men and women. The brand world of HUGO BOSS comprises the collections of BOSS, BOSS Orange, BOSS Green and HUGO, targeting clearly defined consumer groups. The brands cover a comprehensive product range encompassing classic to modern apparel, elegant eveningwear and sportswear, shoes and lea-ther accessories. Additionally licensed products including fragrances, eyewear, watches, children’s fashion, writing instruments & accessories and home textiles enhance each brand. Within its sports sponsorship activities HUGO BOSS focuses on premium sports such as Formula 1, golf, soccer and sailing. These sports convey brand values such as dynamism, perfection and preci-sion. The Company’s involvement in art sponsorship underscores the common ground that art and fashion share with respect to design, esthetics and creativity. A key initiative is the HUGO BOSS PRIZE honoring extraordinary creative talents in contemporary art. The prize has been awarded since 1996 in collaboration with the Solomon R. Guggenheim Foundation in New York. In 2013 the accolade was companioned by the HUGO BOSS ASIA ART Award for emerging Asian artists. Over the last few years, HUGO BOSS has expanded its own retail business significantly. The number of points of sale owned by the Group rose to around 1,000. These include freestanding stores opera-ted by the Group in prime locations, shop-in-shops operated by the Group on multibrand retail space and factory outlets. At the same time, online sales are also gaining in importance. At present, the Group operates eleven online stores in Germany, Great Britain, France, Spain, Italy, the Netherlands, Belgium, Austria, Swit-zerland, the USA and China.
CAT.H
To see the actual publication please follow the link above